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How to Increase YouTube Reach Using YouTube Analytics – YouTube Algorithm

by | May 12, 2024 | YouTube

We all want our videos to be popular with subscribers and our new viewers.

But sometimes a video you think they will love,  just falls flat. 😕

Which is why learning how to use YouTube Studio Analytics to understand your channels most popular videos is such a great skill to have.

The YouTube Algorithm is a great research tool for seeing how well your videos are doing and how to improve.

In this video, we are taking a look at the second menu in the YouTube Analytics called Reach.This section breaks down the number of impressions YouTube shows across the platform,  your impressions click-through rate and how they lead to views.

The reach page also breaks down where your views are coming from, including external links, channel pages, browse, and suggested videos and also search terms.

These statistics can give suggestions and ideas on how to get more views and where they come from. Looking deeply into your channel’s analytics helps you grow your channel and get more views by noticing what works for your channel.  

It’s like taking your car in for a  checkup so it will run better. The analytics are the same.  Looking at your videos reach can help you fine tune your video strategy, which helps your channel to grow.

In this video, you will learn:

 

  1. Where to find the Reach in YouTube Analytics
  2. How to understand the Impressions & Click-through-rate. CTR
  3. How to analyze where your views are coming from
  4. How to analyze the search terms that are finding your videos
  5. How to create videos in the theme of what your viewers like best

Because the more you learn about what your subscribers really like, the more you can make videos for they will love! 💜

Building Community on YouTube by Growing a Following on Social Media

by | May 12, 2024 | YouTube

Are you tired of uploading videos with very little to show for it?

Starting and growing a channel can be a long and lonely slog! 😔

But it doesn’t have to be that way… 💡

growing a following on other social media can help you boost your videos so new people can find you!

Because it’s really about growing your community of people who will follow you anywhere!

Sometimes your channel may need a little outside help. This is where using social media can really help people to get to know your channel and subscribe.

Publishing on YouTube is great but you can spread your reach further using social media.

After your video goes live is the perfect time to share. ➡️  Make sure you first like and watchyour own video. Then share it to social media.

With my upload sharing routine, I typically share my videos in my private Facebook groupsand also sometimes my Facebook personal page, depending on the content. I also share on Pinterest,  Twitter & LinkedIn.

➡️  Pay attention for the best times to go live for your general audience. Mornings tend to be better than evenings, so when you post matters.

Consider this: Sharing on social media is just spreading the word to new audiences so they can find your content. 🔅

And last of all, I feature my most recent video to my email list and my blog.

Once you get a routine going on the days when your videos go live, it gets much easier. It’s all about staying organized, focused and consistent.

You certainly do not need to post everywhere all at once. If you are new to social media, just pick one or two places to post your videos to start off.

I look forward to seeing your success!

Thumbnails for YouTube – Netflix Research Algorithm Analytics

by | May 12, 2024 | YouTube

Are you struggling to get more views and subscribers? 

It could be that your Thumbnails are not enticing enough to win the click. And if you are not using custom thumbnails at all, it will be hard to grow your channel.

Back in the day, the YouTube generated thumbnail was all you needed. Now times have changed and the Thumbnail is key to getting your videos found.

Many beginning YouTubers are so focused on making content that they neglect one of the most important pieces for getting their videos found and clicked on. It’s the Thumbnail.

The thumbnail is like a little advertisement for your video. Back in the day, custom thumbnails weren’t that important but now, it is absolutely required if you want to grow your channel.

When YouTube features your video after uploading, it shows your video thumbnail across the platform. If your thumbnail isn’t enticing, you won’t get very many new views.

Recently, Netflix did research on their Thumbnails and how people browsing Netflix chose videos. The Netflix research algorithm analytics showed which thumbnails were most likely to be clicked.

The concepts they discovered apply to YouTube as well.

It’s best to understand the theories of how to design a click worth thumbnail and once you get the concept, the design is easy using a program like Canva, Photoshop and many others.

In this video you will learn:

  • Why thumbnails are so important
  • How less is more when designing a thumbnail
  • Why smiling faces or extreme emotion win the click
  • Only three point of focus on your thumbnail
  • Use big, high contrast text
  • Make sure your thumbnails show what your video is about
  • Why you should NOT put your business or channel name on your thumbnail
  • Why you should limit your text to six words or less on your thumbnail

To be completely honest, most successful YouTubers put just as much thought and care into designing their thumbnails as they do their actual content!

It’s that important!

Do you have any questions regarding anything YouTube?

Send me an email at vocalsplendor@gmail.com and let me know!

I would love to hear from you!

See? The more you learn, the easier it gets!

 

Any questions you need an answer to?

Send me an email at vocalsplendor@gmail.com

Setting Goals for Starting or Growing Your YouTube Channel

by | May 12, 2024 | YouTube

 If you are looking at starting a YouTube channel now is the perfect time to learn more.

 

And if you have a channel but it’s not growing as much as you’d like it to, keep reading.

 

The beginning of the new year 2022 is the perfect time to create new goals for your YouTube Channel. Goals are great but we need to keep in mind the level your channel is at, and also considering what is realistic and achievable for you.

 

So with this video, I am breaking down suggested goals for starting a channel, growing a channel and then I will be sharing my goals for my channels. And here’s the deal: Goals give you structure and a plan but sometimes unexpected things come up or we decide to go into another direction. It’s all okay.

 

Suggested Goals for Starting a Channel:

1. Get clear on your niche and figure out who would be interested in your content. When you are clear about what kind of people would love to consume your content, it’s much easier to plan and create videos.
2. Just get started. Don’t obsess over being perfect. Start uploading and you will learn as you go.
3. Commit to uploading regularly, ideally once a week. 

Suggested Goals for Growing a Channel:


1. Commit to regular uploads, once a week or more
2. Learn YouTube SEO and how to use keywords to improve your search traffic
3. Study and learn how to make great thumbnails

Remember that making YouTube video is just part of the equation for success on YouTube. The back end of your videos (keywords and thumbnails) drive search which brings new viewers to your YouTube channel.

Do you have any topics you would like me to address? Just push reply and let me know!

I’d love to hear from you!

How to Use Keywords for Titles – Understanding YouTube SEO

by | May 11, 2024 | YouTube

Are you frustrated with your channel’s slow growth? Maybe it’s not about your content but how you are labeling your videos.

This video explains how to up your game so your videos get found by your ideal subscribers.

Keywords are key for getting found on YouTube.  The way to grow your channel and get more views is by creating Titles for your YouTube videos that use words that your viewers and subscribers are searching for.

By researching and choosing the keywords that describe your video content, you will be more able to be found on search, which is how you grow your YouTube channel. This concept is also called YouTube SEO, which means Search Engine Optimization.

YouTube is a search engine. It is NOT social media. Many people misunderstand this very important concept. The way you grow your channel is through search so you can reach new viewers.

If you are NOT using keywords in your titles, descriptions and tags that describe your video’s content, you will not show up on the search!

Titles like: mastermind, conference, round table, business names, dates and other like words will not be searchable for people looking for answers to their questions.  

If you want to grow your channel beyond your friends, colleagues and clients, you need to devote time to research your keyword strings on Google, Adsense or Tubebuddy so you can find the best keyword rich titles for your video.

And then you need to add those keywords in the description and tags. Yes, it takes extra time to do research but the reward is having a channel that has a greater reach with new peopleand new clients constantly finding and subscribing to your channel.

In this video you will learn:

  • Why so many channels fail to grow
  • YouTube is a search engine
  • YouTube success requires SEO – Search Engine Optimization
  • How to find keywords for your video
  • How to research your keyword titles in Google or Tubebuddy
  • Why you need keywords in your title, description and tags

Do you have any topics you would like me to address? Just push reply and let me know!

I’d love to hear from you!