Select Page

How to Use Your YouTube Channel for Business Growth

by | May 13, 2024 | YouTube

Businesses have generally not used the power of YouTube to generate clients to their businesses.

But in truth, YouTube is a great place for all kinds of businesses to gain clients. And this goes for services, products and coaching; both brick and mortal businesses and online.

The difference between social media and YouTube is profound. Facebook, Instagram, Twitter all have a feed which needs to be constantly fed.

 YouTube,  on the other hand, creates evergreen content which will constantly be found. YouTube videos are discovered through search, which is connected to Google. That’s why YouTube is superior to all other platforms for generating leads.

If you are new to YouTube as a business, here are the benefits that can help you grow your business.

1. YouTube gives you instant credibility.

Whether you are new to your business or if you are well established, YouTube will help your businessby showing your back story or an inside look through videos, which has an immediate impact on the potential clients.

Especially if your videos solve problems for your ideal clients, they will return to your videos again and again and eventually reach out to you.

2. YouTube will help you get clients that want what you have to offer.

When you have a YouTube channel, people will get to know you and your products and services. Each video you make reinforces your expertise and approach.  And when they get to know you and see what you can do for them, they will reach out to you.

3. Once you reach 1K subscribers and 4K watch hours, you can get monetized on YouTube.

No other social media can bring in so much income from ad revenue alone!

This is exactly what happened to me. I created a channel in 2010 so I could put videos on my website when I moved to Seattle.

In 2011, one of my videos went viral and then I started teaching voice lessons all over the worldfrom the clients I got directly from my YouTube channel!

And now I actually make regular ad revenue from my YouTube channel, too.

So don’t wait!

Now is the time to use YouTube to generate clients for your business!

 

Until next time,

Sub4Sub and Why It Is BAD for Your Channel 

by | May 13, 2024 | YouTube

Many people like to create threads in Facebook groups for networking and they ask to support eveyone’s channel by subscribing.

 It sounds innocent enough. But in truth, asking people to subscribe to your channel can often backfire and create more subscriber loss.

Subs 4 Sub is when people ask other people to subscribe to their channels.  Usually it can be an organized group or just people wanting to support other people and their channels.

The problem with Sub4sub or Sub 4 Sub, is that if the people are subscribing to a channel and they don’t watch any videos from that channel, the YouTube algorithm will see that it is a sub4sub and then the subscribe will revert back and the channel will lose those fake subscribers.

YouTube isn’t like social media, it’s all about watching videos!

If people subscribe without watching a video from the channel they have just subscribed to, it’s a seen as a fake subscriber.

YouTube wants people to watch videos, they don’t really care as much about subscribers.

So if you sub and don’t watch a video from that channel, it penalizes that channel and it makes that channel lose subs.

If you want to support a channel, subscribe and make sure you watch a video from that channel all the way through.

Only then will that channel keep the subscriber count because it’s about watching videos not gaining empty, fake subscribers.

Just keep on it!

Until next time,

How to Upload Your YouTube Banner – Channel Art Tutorial Using Canva

by | May 13, 2024 | YouTube

I see so many channels that don’t have custom banners.

This is a HUGE mistake.

A custom channel banner lets potential subscribers know who you are and what kind of content they can count on seeing on your channel.

If there is no messaging or if it is confusing, people won’t subscribe.

You need subscribers if you want to grow your channel.

In this video, I show you how to create a banner in Canva.

Canva is an online graphic design program which offers templates for various projects and social media platforms. 

It offers a free version but I suggest the paid version  because you get more effects like erasing the backgrounds of photos (like the video thumbnails on this email) and other effects that work really well for YouTube.

I demonstrate how to make a YouTube banner that fits the dimensions of the various YouTube platforms. (Desktop, Laptop, iPad, Phone)

I use Loom so you can see exactly what I am doing on Canva as well as showing you how to upload your banner to your channel.

You will need the guide image to upload into Canva or another graphic design program so you can get the spacing right.

Click HERE>> for the Guide Image

If you are interested in getting the paid version of Canva, here is an affiliate link.

http://bit.ly/3dV3Rs3

I personally use Canva every day with my channels and it’s a great resource for making all kinds of graphics.

Once you have your banner up, you will be ready to grow!

Best Time to Post on YouTube for Your Channel Niche and Time Zone

by | May 13, 2024 | YouTube

Do you upload your videos and then set them to public as soon they are done processing?

Here’s why it pays to wait to post your videos when your audience is most likely going to see them.

Uploading and posting at the right time can really help your YouTube video get discovered. You want to give your video the best chance to be seen as soon as your video is made public.

For what days are best, it depends on your niche. If your niche is more about business, uploading on Tuesdays, Wednesdays & Thursdays are ideal.

If you are producing more entertaining videos, or longer content, weekends may be best.

 And as for upload time, the earlier is usually better.

I live on the West Coast of the USA so I have just accepted that I need to upload for Eastern Standard Time.

It can take some time to determine what works best for your channel and content.

Try different times and see how it works for your channel.

And remember, you can schedule your videos to go public at the time and day you choose in your YouTube Studio.

Until next time,

How to Use Playlists to Increase Watch Time and Grow Your Channel

by | May 13, 2024 | YouTube

One of the most important metrics for growing your channel is increasing watch time. YouTube will see that people are watching more, so then they show more people your content.

YouTube rewards channels with high watch time with more videos shown on suggested videos and other places.

Increasing watch time for your channel is always a great goal to keep in mind as you plan your videos.

But another way to increase watch time is to create more playlists.

Watch time is key 🗝 for growing your channel and creating playlists is a great strategy to get more watch time.

When people find your channel you want to make it easy on them to discover more of your content so they will keep watching. The YouTube algorithm rewards channels when people keep watching.

We want people to binge watch our content and playlists are a perfect vehicle to make that happen.

It’s easy to create playlists and you can create many playlists based on subject matter. And one video can be included in many playlists.

Playlists can be featured on your channel page, video descriptions and also on end screens. Don’t miss this opportunity to get more views!

In summary:

  1. Increasing watch time is very important.
  2. Playlists give your viewers more options to binge watch your content.
  3. Playlists are easy to create.
  4. You can create as many playlists as you like.
  5. Feature SINGLE playlists on your channel page.
  6. Use playlists on your end screens.

Until next time,