Businesses have generally not used the power of YouTube to generate clients to their businesses.
But in truth, YouTube is a great place for all kinds of businesses to gain clients. And this goes for services, products and coaching; both brick and mortal businesses and online.
The difference between social media and YouTube is profound. Facebook, Instagram, Twitter all have a feed which needs to be constantly fed.
YouTube, on the other hand, creates evergreen content which will constantly be found. YouTube videos are discovered through search, which is connected to Google. That’s why YouTube is superior to all other platforms for generating leads.
If you are new to YouTube as a business, here are the benefits that can help you grow your business.
1. YouTube gives you instant credibility.
Whether you are new to your business or if you are well established, YouTube will help your businessby showing your back story or an inside look through videos, which has an immediate impact on the potential clients.
Especially if your videos solve problems for your ideal clients, they will return to your videos again and again and eventually reach out to you.
2. YouTube will help you get clients that want what you have to offer.
When you have a YouTube channel, people will get to know you and your products and services. Each video you make reinforces your expertise and approach. And when they get to know you and see what you can do for them, they will reach out to you.
3. Once you reach 1K subscribers and 4K watch hours, you can get monetized on YouTube.
No other social media can bring in so much income from ad revenue alone!
This is exactly what happened to me. I created a channel in 2010 so I could put videos on my website when I moved to Seattle.
In 2011, one of my videos went viral and then I started teaching voice lessons all over the worldfrom the clients I got directly from my YouTube channel!
And now I actually make regular ad revenue from my YouTube channel, too.
So don’t wait!
Now is the time to use YouTube to generate clients for your business!
Until next time,