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How to Use Your YouTube Channel for Business Growth

by | May 13, 2024 | YouTube

Businesses have generally not used the power of YouTube to generate clients to their businesses.

But in truth, YouTube is a great place for all kinds of businesses to gain clients. And this goes for services, products and coaching; both brick and mortal businesses and online.

The difference between social media and YouTube is profound. Facebook, Instagram, Twitter all have a feed which needs to be constantly fed.

 YouTube,  on the other hand, creates evergreen content which will constantly be found. YouTube videos are discovered through search, which is connected to Google. That’s why YouTube is superior to all other platforms for generating leads.

If you are new to YouTube as a business, here are the benefits that can help you grow your business.

1. YouTube gives you instant credibility.

Whether you are new to your business or if you are well established, YouTube will help your businessby showing your back story or an inside look through videos, which has an immediate impact on the potential clients.

Especially if your videos solve problems for your ideal clients, they will return to your videos again and again and eventually reach out to you.

2. YouTube will help you get clients that want what you have to offer.

When you have a YouTube channel, people will get to know you and your products and services. Each video you make reinforces your expertise and approach.  And when they get to know you and see what you can do for them, they will reach out to you.

3. Once you reach 1K subscribers and 4K watch hours, you can get monetized on YouTube.

No other social media can bring in so much income from ad revenue alone!

This is exactly what happened to me. I created a channel in 2010 so I could put videos on my website when I moved to Seattle.

In 2011, one of my videos went viral and then I started teaching voice lessons all over the worldfrom the clients I got directly from my YouTube channel!

And now I actually make regular ad revenue from my YouTube channel, too.

So don’t wait!

Now is the time to use YouTube to generate clients for your business!

 

Until next time,

Build a Community on Your YouTube by Growing Your Channel

by | May 13, 2024 | YouTube

When we think of growing communities, we often think of Facebook groups. It’s easy; it’s a captured audience and everything stays in the group.

 But you can also grow a community around your YouTube channel! Your biggest fans will always follow your videos. And they would love to interact with you and your other subscribers.

YouTube is a great platform to get your message out and attract clients, subscribers and followers but another goal is to build a community.

Building a community of followers and fans is a bit easier on Facebook and Instagram because of the closed in nature of groups and friends.

But there are great ways to build community on YouTube as well and once you have them, they will be loyal to you.

The first step is to identify your ideal subscriber. What kind of person will devour your content? Spend some time thinking about that person and then make content for them!

Once you get to 500 subscribers, you get the community feature where you can make postsand create polls.

With creating polls, you can offer your audience choices on what content they would like you to make. And they will appreciate you asking them!

 The other way to build community is by going LIVE.

 I suggest scheduling your lives a week or two out so you can get people ready and exited.

It’s easy to create a live stream in advance and schedule it so people will see it and plan to attend. Create a theme or subject that will be searchable and desired for your audience and create a good thumbnail.

 Your people will be happy to engage with you live by texting in the chat box and then you can answer them!

And last of all, make sure you follow up with people who comment. Doing these things will help you grow both your community and your channel.

Keep making consistent content for your ideal subscriber and just watch your community grow!

Until next time,

Sub4Sub and Why It Is BAD for Your Channel 

by | May 13, 2024 | YouTube

Many people like to create threads in Facebook groups for networking and they ask to support eveyone’s channel by subscribing.

 It sounds innocent enough. But in truth, asking people to subscribe to your channel can often backfire and create more subscriber loss.

Subs 4 Sub is when people ask other people to subscribe to their channels.  Usually it can be an organized group or just people wanting to support other people and their channels.

The problem with Sub4sub or Sub 4 Sub, is that if the people are subscribing to a channel and they don’t watch any videos from that channel, the YouTube algorithm will see that it is a sub4sub and then the subscribe will revert back and the channel will lose those fake subscribers.

YouTube isn’t like social media, it’s all about watching videos!

If people subscribe without watching a video from the channel they have just subscribed to, it’s a seen as a fake subscriber.

YouTube wants people to watch videos, they don’t really care as much about subscribers.

So if you sub and don’t watch a video from that channel, it penalizes that channel and it makes that channel lose subs.

If you want to support a channel, subscribe and make sure you watch a video from that channel all the way through.

Only then will that channel keep the subscriber count because it’s about watching videos not gaining empty, fake subscribers.

Just keep on it!

Until next time,

How to Upload Your YouTube Banner – Channel Art Tutorial Using Canva

by | May 13, 2024 | YouTube

I see so many channels that don’t have custom banners.

This is a HUGE mistake.

A custom channel banner lets potential subscribers know who you are and what kind of content they can count on seeing on your channel.

If there is no messaging or if it is confusing, people won’t subscribe.

You need subscribers if you want to grow your channel.

In this video, I show you how to create a banner in Canva.

Canva is an online graphic design program which offers templates for various projects and social media platforms. 

It offers a free version but I suggest the paid version  because you get more effects like erasing the backgrounds of photos (like the video thumbnails on this email) and other effects that work really well for YouTube.

I demonstrate how to make a YouTube banner that fits the dimensions of the various YouTube platforms. (Desktop, Laptop, iPad, Phone)

I use Loom so you can see exactly what I am doing on Canva as well as showing you how to upload your banner to your channel.

You will need the guide image to upload into Canva or another graphic design program so you can get the spacing right.

Click HERE>> for the Guide Image

If you are interested in getting the paid version of Canva, here is an affiliate link.

http://bit.ly/3dV3Rs3

I personally use Canva every day with my channels and it’s a great resource for making all kinds of graphics.

Once you have your banner up, you will be ready to grow!

How to Get Back to Your YouTube Channel After Taking a Break

by | May 13, 2024 | YouTube

It happens to all of us sometimes. We get busy and our YouTube channel gets dropped to the wayside.

What can you do to fire up  🔥 after you take a break from your channel? Life happens and sometimes it can be difficult to get back to making videos.

First off, when getting back to making videos for your channel, the best thing to do is to plan your videos.

While you are taking a break, you can still work on your channel by building a list of topics that you plan to make when you come back. In fact, this is a great idea for everyone.

Keep a running list so you never run out of ideas.

And then, when you have several video ideas, you need to schedule a time to film.

Remember, having a YouTube channel is like a part time job. You will need to set aside time in your schedule to film. 

Put it in your calendar and show up!

And while you are filming, you might as well film more than one video. And this is why planning is key. 🔑

Once you get into the rhythm of planning and filming, it will get easier!

I promise!