If your channel is struggling to grow, check on your CTR or Click-Thru-Rate on your videos and channel as a whole. This will give you important information on how to make improvements.
It’s not hard once you understand…
You can find your Click Through Rate on YouTube Analytics in your YouTube Studio, on both your channel and your individual video analytics.
They can be found under the menu – Reach.
You see…
YouTube shows your video in various places, through search, on your channel page, suggested videos and browsing.
The impressions are how many times the video has been shown and the click though rate or CTR is the percentage of how many people have clicked on your video. C-T-R
Average CTR for YouTube is around 4-5%. 6% and above is good and under 3% is not so great.
Understanding how videos show up on search is by creating keyword rich titles. Google is a search engine.
So if your title isn’t descriptive enough, that is a problem. The other consideration is the thumbnail.
The thumbnail must be enticing and clearly demonstrates the topic of your video.
If you do not have custom thumbnails or you have thumbnails that are too busy, too many words or subject matter doesn’t match the title, you will see that in the CTR.
But with all that, sometimes some videos just aren’t as popular as others.
YouTube success is about understanding and learning how to improve not only your videos but creating thumbnails and titles as well.
Keep learning and growing!