Do you have warm fuzzies from the memory of watching holiday themed TV specials? Me, too! 📺
Which is why I have thought to upload a holiday special video especially for the Holidays But here’s a better strategy…
It’s best to upload before the holiday. And here’s why…
When you are growing your channel, you may be temped to upload videos as much as you can.
But there are times it doesn’t pay to upload. Those times are the big major holidays!
I’ve been on YouTube for over ten years. In the past, I thought it would be great to plan some holiday themed content to upload on Thanksgiving and/or Christmas.
What I realized is that it didn’t really work so well. The videos simply did not get as many views as videos as before and after the holidays.
During holidays, like Christmas, Thanksgiving, Easter, etc. people just aren’t watching. They are traveling, relaxing, visiting with family and friends, eating… You get the picture. They are not watching YouTube!
Now the worst thing about uploading on a holiday, is that your video’s reach will be hindered.The YouTube Algorithm tests how your video is doing for the first 48 hours to determining how popular it is and how many of your subscribers are clicking on it in the feed.
So if you’re not getting regular views during that 48 hour period, it will be harder to generatemore traffic.
So if you’re tempted to upload a holiday themed video, make sure you upload BEFORE the holiday.
Likewise, in summer views often sag a bit because people are on vacation. That’s why we love fall because fall and winter are prime video watching time, … as long as you don’t upload on a proper holiday.
In this video you will learn:
- Why uploading on major holidays isn’t a good idea
- How the YouTube algorithm is affected
- How watch time is affected by low engagement
- How videos are tracked during the first 48 hours
- Why you need to schedule videos when your subscribers will most likely see them
- Why it’s best to schedule holiday content before the holiday
Do you have any topics you would like me to address? Just leave a comment and let me know!
I’d love to hear from you!